
From Farm to Fork: How India's D2C Agritech Startups Are Cutting Out 40 Middlemen
Excerpt: What started as a back‑to‑basics farming initiative by brothers Satyajit and Ajinkya Hange has evolved into a full-fledged farm-to-fork D2C powerhouse called Two Brothers Organic Farms. They are not alone. Chennai-based agritech WayCool raised ₹210 crore from Lightrock India to strengthen its supply chain. Mumbai-based Pluckk raised ₹100 crore to scale its fresh produce D2C model. Meanwhile, traditional agritech platforms are reaching profitability — DeHaat went EBITDA-positive, AgroStar raised $10 million, and Arya.ag secured $80 million. The middleman is being digitally bypassed. The farmer is finally getting paid.







