
The Return of the Indian Toy Story: How D2C Toy Brands Are Taking on Lego and Mattel
A generation raised on plastic imports now craves something else—wooden Montessori toys, STEM puzzles, and eco-friendly play. In 2026, India's toy industry is projected to reach $2.5 billion, with a dozen homegrown D2C brands challenging global giants. TIGI unpacks the "Toy Story" reversal.







