
The New Empress: How Alia Bhatt Built a ₹400 Crore Empire Before Turning 35
Her strategy has been different. While her contemporaries focused on endorsements and real estate, Bhatt placed an early, heavy bet on sustainability — a sector most celebrities ignored until recently. She co-founded Ed‑a‑Mamma, a children's clothing brand made entirely from organic and recycled fabrics. She took a strategic stake in Phool, the startup that turns temple flower waste into charcoal-free luxury incense and leather alternatives. She became the global face of Gucci and the first Indian brand ambassador for Hugo Boss.








