
Explaining The 15-Minute Saree: Quick Commerce's Unlikely Fashion Hero
On a Friday evening in Delhi, a groom's sister scrambled for a last-minute wedding saree—her order arrived in 14 minutes. That impulsive tap now fuels India's fastest-growing fashion segment. With 8-10% of all quick-commerce orders now being apparel, TIGI chronicles how sarees, kurtis, and blouses became the unexpected heroes of India's instant delivery obsession.








