
Ten X You: Sachin Tendulkar's Sportswear Brand Built for Indian Feet
A 2024 study found that Indian men's feet have an average width-to-length ratio of 65%, and Indian women's feet 60% — wider than European and American averages. Most sportswear brands still use global sizing standards that do not account for this. Sachin Tendulkar, who spent 24 years playing in shoes not designed for Indian biomechanics, co-founded a brand specifically to fix it








