
Rusk Media Raised ₹100 Crore. The Bet Is That India's Gen Z Will Watch Entertainment Built for a Phone, Not a TV.
Rusk Media was founded in 2019. It makes content that a Gen Z audience watches on a phone, not a TV — scripted fiction, unscripted formats, vertical dramas, live entertainment, a talent reality franchise, and a dating show. It built its own platform. It built an advertising business. And it just raised ₹100 crore from the company behind Candy Crush licensing in India, the investor behind Zomato and PolicyBazaar, and one of India's most active VC firms.








