
Phitku's ₹100 Crore Ananta Capital Deal
Phitku was founded in early 2025, bootstrapped to profitability, built a 6 lakh customer base, appeared on Shark Tank India, and by July 2026 had completed a ₹100 crore majority stake deal with Ananta Capital — the PE firm backed by the Taparia family of Famy Care Group, which also owns Bella Vita, HipHop, and India's GNC franchise








