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CHOSEN Raises $5 Million in Series A Led by Fireside Ventures, L'Oréal's BOLD
WomenJun 4, 2026

CHOSEN Raises $5 Million in Series A Led by Fireside Ventures, L'Oréal's BOLD

The Indian beauty market has long been dominated by global brands that formulate for Western skin. CHOSEN is building something different: products designed for Indian skin, by Indian dermatologists, grounded in local clinical research. With L'Oréal's BOLD now backing the vision, the startup is poised to redefine what premium skincare means in the world's fastest-growing beauty market.

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