Impact

Impact in Motion

The latest impact in motion stories from the Impact desk.

India Recalibrates Fuel Export Duties Amid West Asia Crisis
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India Recalibrates Fuel Export Duties Amid West Asia Crisis

The Indian government has revised export duties on petrol, diesel, and aviation turbine fuel (ATF) for the fortnight beginning June 1, marking the latest recalibration since the SAED/RIC mechanism was activated on March 27, 2026.

Cockroach Janta Party Is Becoming More Than A Meme Story : It May Be Turning Into A Bigger Conversation About Youth Frustration In India
Impact

Cockroach Janta Party Is Becoming More Than A Meme Story : It May Be Turning Into A Bigger Conversation About Youth Frustration In India

The rise of Cockroach Janta Party increasingly reflects broader conversations around Gen Z frustration, internet culture and how humor is becoming a new language of public expression.

India's Retail Inflation Climbs To 18-Month High Of 4.38 Percent, Piling Pressure On RBI And The Rupee
Impact

India's Retail Inflation Climbs To 18-Month High Of 4.38 Percent, Piling Pressure On RBI And The Rupee

Rising food and fuel prices, compounded by escalating crude oil costs stemming from the Middle East conflict, have pushed consumer price inflation to its highest level since early 2025, complicating the central bank's already delicate policy calculus

Impact in Motion: When Technology and Compassion Saved a Young Life
Impact

Impact in Motion: When Technology and Compassion Saved a Young Life

Kolkata / Bengaluru: In a small village on the outskirts of West Bengal, access to quality healthcare was once a distant dream. For nine-year-old Rohan (name changed), everyday life had slowly become a struggle. What began as occasional breathlessness soon escalated into severe fatigue, preventing him from attending school or playing with friends.

TCS, Infosys Lead IT Sector Bloodbath as Accenture's Guidance Cut Triggers ₹1.35 Lakh Crore Sell-Off
Impact

TCS, Infosys Lead IT Sector Bloodbath as Accenture's Guidance Cut Triggers ₹1.35 Lakh Crore Sell-Off

The trigger was a seemingly minor revision—Accenture lowering its FY26 revenue growth guidance from 3-5% to 3-4%. But the message was devastating for Indian IT: if the world's largest consulting firm cannot find growth, neither can the companies that built their business on the same clients. The Nifty IT crashed 6% to a 52-week low, and ₹1.35 lakh crore vanished from TCS, Infosys, and their peers in hours.

Can Reddit Become A Real AI Company?
Impact

Can Reddit Become A Real AI Company?

Reddit's vast archive of human conversations has become a valuable resource for AI companies, creating new opportunities and raising important questions about data, ownership and the future of the internet.

The Hidden Business Behind Formula 1’s Global Popularity Boom
Impact

The Hidden Business Behind Formula 1’s Global Popularity Boom

Formula 1's explosive growth is being driven not only by racing but by a sophisticated business strategy built around entertainment, storytelling, sponsorships and global media expansion.

Brita's Unhinged Cartoon Shark Broke Through to Gen Z : 4 Lessons Legacy Brands Need to Steal Right Now
Impact

Brita's Unhinged Cartoon Shark Broke Through to Gen Z : 4 Lessons Legacy Brands Need to Steal Right Now

Brita’s unexpected shark campaign increasingly highlights broader conversations around internet culture, Gen Z behavior and how legacy brands are learning new rules of attention.

Why Gen Z Is Paying for Handwritten Letters in the Age of ChatGPT: Inside the Growing “Anti-AI” Revolution
Impact

Why Gen Z Is Paying for Handwritten Letters in the Age of ChatGPT: Inside the Growing “Anti-AI” Revolution

Gen Z’s growing interest in handwritten mail increasingly highlights broader conversations around attention, authenticity and the emotional economics of slower experiences.