GURUGRAM — Typsy Beauty, the Indian makeup and beauty brand founded by Kairavi Bharat Ram, has raised ₹20 Cr in a funding round led by Saama Capital, a US-based venture capital firm with over two decades of experience backing consumer brands in India. The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, along with SRF Family Office. Typsy's existing investor base includes the family offices of Havells and Eicher Motors, and Tanaaz Bhatia of Borderline Media.
"Typsy started because I couldn't find an Indian brand that made me feel the way my favourite international products did," said Kairavi Bharat Ram, Founder and CEO of Typsy Beauty. "We set out to change that, not by cutting corners on formulation, but by partnering with the best labs in the world and bringing those products to India at prices that don't shut people out. This funding lets us do that across more categories and for many more consumers."
From a Personal Journey to a Beauty Brand
Founded in 2021 (with the company itself dating its origins to 2022 by some accounts), Typsy Beauty has grown into a vegan, cruelty-free makeup brand offering lip oils, cushion blushes, eyeshadows and other formulations designed for versatility and hydration, positioned to compete with both international and homegrown Indian beauty labels including Mamaearth and MCaffeine. Bharat Ram — who has spoken publicly about starting the brand after coming out of a period of low self-confidence through her early experiments with makeup videos — built Typsy around a philosophy of being "unapologetically you," prioritising products that were both fun and formulation-serious.
Where the New Capital Will Go
Co-founder Shashank Tibrewal said the fresh capital will support three priorities: scaling distribution with a deeper push into quick commerce and offline retail; expanding into skincare through the brand's first hybrid skincare-makeup product launches; and growing Spritz by Typsy, the fragrance sub-brand the company launched earlier this year. "We've built a business with strong fundamentals, healthy contribution margins and a repeatable growth playbook across eight marketplaces," Tibrewal said. "This investment gives us the resources to accelerate into new categories and wider distribution while maintaining the discipline that got us here."
Amrita Barthakur, Partner at Saama Capital, framed the investment around Typsy's execution track record within a crowded beauty category — one where consumer brands increasingly need both strong formulation credibility and disciplined unit economics to sustain growth, rather than marketing spend alone. Typsy has previously raised a total of roughly $5.35 Mn across five funding rounds from investors including Riverwalk Holdings and QRG Investments and Holdings, according to Tracxn data, positioning this latest raise as a meaningful step-up in both capital and investor profile.
Navigating a Category Where Women Founders Dominate — With Caveats
Bharat Ram has previously spoken candidly about the specific obstacles she faced building Typsy as a young woman founder, even within an industry where women hold significant representation. "Even so, I did face prejudices: my age — I was a young girl and people thought being so passionate about make-up made me frivolous; I didn't have experience in the corporate world; and I was considered a 'well-off kid'," she has said, describing how these headwinds were compounded by her own father initially declining to fund the venture until she secured an external investor, given his own unfamiliarity with the beauty space.
That trajectory — from a founder whose own family required external validation before investing, to a brand now backed by a specialist US venture firm and marquee Indian family offices — reflects a broader, gradually shifting pattern in Indian consumer venture capital, where women-led beauty and wellness brands have increasingly been able to access institutional capital on the strength of demonstrated unit economics rather than founder pedigree alone.
Why It Matters
Typsy Beauty's raise adds to a steady flow of institutional capital into India's women-founded D2C beauty sector, a category that has produced some of the country's most consistently profitable consumer startups even amid broader venture funding caution. For Bharat Ram specifically, the round represents both growth capital and a validation milestone in a founder journey that, by her own account, began against considerable skepticism about a young woman's ability to build a serious beauty business.
• Typsy Beauty raised ₹20 Cr led by Saama Capital, with participation from Sanjay Kapoor and SRF Family Office.
• Founder Kairavi Bharat Ram built the brand after struggling to find an Indian makeup brand that matched international quality.
• New capital will fund quick-commerce/offline expansion, a skincare line, and the Spritz fragrance sub-brand.
• Typsy has raised roughly $5.35 Mn across five rounds prior to this raise, per Tracxn.
• Existing backers include the family offices of Havells and Eicher Motors.
